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UTM Campaign URL Builder

UTM Campaign URL Builder appends the five standard tracking parameters — utm_source and utm_medium (both required), plus optional utm_campaign, utm_term and utm_content — to a destination URL.

How to use it

  1. Enter a destination URL and the required campaign source and medium
  2. Optionally add a campaign name, term, or content
  3. Copy the generated URL, ready to use in a link

It parses the URL with the browser's URL API, so any existing query parameters and the fragment are kept, and a utm_ parameter that is already on the URL is replaced rather than duplicated. Values are trimmed and percent-encoded by the URL API but are not lower-cased or otherwise normalised, so "Email" and "email" stay different — keep your own naming consistent. Only these five utm_ keys are added; there is no gclid, fbclid or custom parameter, and the link is never shortened or sent anywhere. An empty optional field is simply left out.

FAQ

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